The Spirit of the NBA: Bringing a Hennessy x NBA in store personalisation system to Selfridges
The Spirit of the NBA: Bringing a Hennessy x NBA in store personalisation system to Selfridges It’s game time! Just in time for basketball season, Selfridges in London created an immersive court side experience in its Corner Shop. The event celebrated both basketball and its official spirit, Hennessy. Visitors had the chance to test their hoop shooting skills, browse exclusive merchandise and even personalise their very own NBA x Hennessy jersey. It …