The Spirit of the NBA: Bringing a Hennessy x NBA in store personalisation system to Selfridges
It’s game time!
Just in time for basketball season, Selfridges in London created an immersive court side experience in its Corner Shop. The event celebrated both basketball and its official spirit, Hennessy. Visitors had the chance to test their hoop shooting skills, browse exclusive merchandise and even personalise their very own NBA x Hennessy jersey. It was a perfect blend of sport and style that basketball fans couldn’t miss! Find out more about brand activation and product customisation here.
The Brief
At Capability Events, we are already well known for providing in store personalisation systems for the Moët Hennessy group in top department stores. So, when tasked with a new project, we were excited for something different to our usual bottle and gift tin customisations. This time, we were asked to develop a unique in store personalisation system for a limited-edition basketball jersey. It was an exciting opportunity to push the boundaries of what we do!
For more about in store personalisation and brand activation click here.
The In Store Personalisation System
Our goal was to showcase the collaboration between Mitchell & Ness and Hennessy, while keeping the in-store customer experience front and centre. The Capability team took the time to test different vinyls and placement options for the personalisation text on the jerseys. This effort was to ensure the perfect look. We also worked closely with the contractor who was setting up the in store desks to guarantee that everything would fit seamlessly with the system. Once everything was in place, we delivered and set up the system. We also trained the staff who would be using it. Additionally, we provided a comprehensive handbook for easy reference. Moreover, we offered ongoing technical support to ensure the smooth operation of the personalisation system.
We provided the in store personalisation system with:
- System supply and implementation
- Budgeting and cost control
- Staff training and user manual
- Ongoing technical support and trouble shooting if needed
- Consumables
Get more inspiration from our Instagram grid
Not your average 18th birthday party🔥🌴
A closer look at this Rio-themed garden party packed with colour, cocktails, carnival dancers and a dancefloor that didn’t stop.
Planning a milestone birthday, private party or luxury garden celebration? We’d love to bring your vision to life. Just send us a DM to get started ✨
📸 @_leonieto
#18thbirthday #partyplanners #gardenparties
The brief? Throw a 21st they’ll never forget ✨
☀️ Luxury dome marquees
🍸 A fully stocked cocktail bar
🌮 Street food everyone actually wants
🪩 A mobile nightclub to keep the celebrations going long after sunset
Ready to turn your garden into the hottest party of the summer? If you’re planning a luxury garden party, milestone birthday, private celebration or at-home event get in touch.
📹 @_leonieto
#21st #marqueenightclub #partyplanners
A 21st birthday to remember ✨
Set in our client`s beautiful garden during the summer heatwave, this bespoke dome marquee set-up created the perfect setting for an unforgettable celebration.
Whether you`re planning a private party, milestone birthday, garden celebration or luxury marquee event, we`ll create an experience that`s as unique as you are.
Just drop us a DM us to start planning your next event 🪩🍾🎉
📸 @_leonieto
#21stbirthday #luxuryevents #domemarquees #marqueehire #eventplanner
Sunshine. Cocktails. Dome marquees. Job done☀️🍸
We loved creating this luxury 21st birthday party in a client’s garden in Beaconsfield at the weekend. As the sun went down, the domes lit up and the celebrations really got started.
We’ll be sharing more from this beautiful Buckinghamshire celebration over the coming days for more garden party inspiration ✨
#gardenparty #partyplanners
#luxuryeventplanner #21stbirthdayparty
From an empty stretch marquee to an unforgettable celebration ✨
A bespoke joint 60th birthday party, beautifully styled from start to finish and filled with family, friends and plenty of dancing. This is why we love creating luxury marquee parties and memorable celebrations that bring people together.
Planning a milestone birthday? We’d love to help bring your vision to life. Just send us a DM to get started 👋🏻
#partyplanners #60thbirthday #stretchtent
This is what happens when you let us run wild with an 18th 🪩🌴
Clear roof marquee | Rio-themed styling | Shinny Disco balls | Live entertainment — we transformed this garden into the ultimate party venue.
If you`re dreaming of a luxury party planner, bespoke themed event or marquee styling in the UK or Rio.... This is us.
Tag who you`d throw this party for 👇
Just DM us to start planning ✨ or check the link in bio.
🎥 @_leonieto
#18thbirthday #18thbirthdayparty #birthdayparty #partyvibe #partyinspo #partyideas #rioparty #tropicalparty #tropicalevent #discoparty #discoballs #marqueeevents #marqueelife #clearmarquee #luxuryevents #luxuryeventplanner #eventplanner #eventplanneruk #partyplanneruk #partyplanners #eventstyling #eventdesign #bespokeevent #birminghamevents #westmidlandsevents #solihullevents #midlandsevents #18thbday
POV: You`re doing the final walkthrough before 150 people arrive 👀🪩
Clear roof marquee ✅ Rio-inspired styling ✅ Christ the Redeemer with a disco makeover ✅ A neon tiger ✅ Every single detail ready for an unforgettable 18th birthday.
This is what luxury event planning actually looks like behind the scenes — and honestly, we love it 🌴✨
If you want an event that makes people stop and stare, DM us to start planning. Link in bio 🔗
#18thbirthday #18thbirthdayparty #birthdaypartyideas #partyplanning #partyinspo #behindthescenes #eventsetup #eventplanner #eventplanneruk #luxuryevents #luxuryeventplanner #partyplanners #partyplanneruk #marqueeparty #marqueeevents #clearmarquee #rioparty #tropicalparty #tropicalevent #eventdesign #eventstyling #bespokeevent #birminghamevents #westmidlandsevents #solihullevents #midlandsevents #facetocamera #eventprep
POV: The neighbours are wondering why a herd of brightly coloured zebras, flamingos and monkeys have just turned up next door...🦩🦓
Just another day at the office for the events team! Here’s a little look at how we transformed this garden into a Rio-inspired party.
The best is still to come... 👀🌴
#luxuryeventplanner #partyplanners #riotheme
